Arkansas Jerky Develops Leads Under SUSTA Pavilion

In February 2022, representatives from Caribe Producers, LLC traveled to Dubai, United Arab Emirates to promote several flavor and halal varieties of their Five Star Jerky in the Southern United States Trade Association pavilion at Gulfood. The pavilion was sponsored by SUSTA’s Market Access Program Generic. Through SUSTA’s Branded program, Caribe applied for 50% reimbursement of expenses tied to exhibiting at the show. The Arkansas exporter introduced two new products to 50 new buyers, five of which they consider to be quality leads. Company representatives have been nurturing the relationships made at the trade show with hopes of leveraging exclusive partnership agreements and generating sales in the near future. This success is due to the Foreign Agricultural Service’s Market Access Program. “Our international success is directly related to the relationship and our work with SUSTA. We would not have considered exporting our Five Star Beef jerky without the partnership that SUSTA has provided,” said Caribe Producers CEO, Michael Hocklander.