Food Export – Midwest’s Branded Program Helps Expand Exports for Ohio Pet Food Supplier
Dr. Gary founded Best Breed Inc. with his “Common Sense Nutrition” philosophy, promoting the healthiest pet food possible while disregarding typical marketing and cost control techniques used by other large pet food companies. This high-quality product has been increasingly popular in South Korea, where Best Breed Inc. has continued their growth in the market through successful brand promotion via Food Export – Midwest’s Branded Program.
Since 2011, Best Breed Inc. has participated in Food Export – Midwest’s Branded Program participant. They have most recently utilized the program in 2020 to gain brand awareness for their pet food and pet care products in South Korea and Taiwan. Utilizing their allocated funding to complete online advertising and social media plans, complete in-store promotions, make label/package modifications, produce, and distribute promotion and literature materials helped the Ohio Supplier earn over substantial new sales to South Korea and Taiwan. With these sales Best Breed also projects to complete more considerable sales to these two markets over the next twelve months.
Per Levi Wittenmyer of Best Breed, “I cannot say enough good stuff about the folks I have worked with at Food Export. The level of service has greatly influenced how often we use the program and without a doubt has contributed to its success in driving our export sales.”
Best Breed Inc. also participates in Food Export’s Online Product Catalog, and stands as a great example of how to effectively utilize Food Export’s wide array of services.
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
