New York Wine Masterclass Series Results in Sales to China

In April and May 2021, the New York Wine & Grape Foundation implemented a three city Masterclass tour of Xi’an, Chengdu, and Hangzhou designed to educate Chinese trade and media on New York wines. At these Market Access Program (MAP) funded events, NYWGF hosted 48 members of the trade and media, including key importers. Featured wines included Finger Lakes-based New York wineries. Positively, as a direct result of the masterclass, one premium winery export program participant established a relationship with a key Chinese importer and shipped its first pallet of wine to China. Thanks in part to MAP, this newly formed relationship is expected to provide long-term sales opportunities for this premium NY winery in China.