Premium U.S. Cheese Brands Expand Sales to South Korea with Food Export Trade Mission

In 2021, continuous Covid-related restrictions worldwide made in-person business events nearly impossible. Food Export continued to support U.S. exporters through virtual events that facilitated contacts between U.S. suppliers and foreign buyers. One such event was Food Export – Northeast’s Virtual Trade Mission to South Korea for Specialty and Retail held in October 2021.

Orange Cheese Company conducted 11 pre-arranged virtual meetings with Korean companies assisted by qualified interpreters and as a result, in March 2022, they reported $70,000 in actual sales from their participation in the activity with projected sales of $200,000 over the next twelve months.  Additionally, they reported establishing 4 new distributorships. The Korean participants mostly distribute U.S. products to hypermarkets, department, convenience stores and retail stores, bakeries but also major food conglomerates such as CJ, SPC, and Pulmuone, franchised restaurants, hotels, and online stores.

Based in Woodbridge, Connecticut, Orange Cheese Company is an experienced and dedicated exporter of American-made artisan and specialty cheeses to retail, hospitality, and foodservice markets. Orange Cheese Company also promotes western cuisines and food cultures in China and other Asian markets.  Orange Cheese Company currently exports to mainland China, Hong Kong, Taiwan, and Macau with expansion targeting other Asian markets in Japan, Korea, Singapore, Malaysia, and Vietnam.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.