Using Market Access Program (MAP) funds, the U.S. Grains Council’s (USGC’s) Taiwan office
aggressively promoted U.S. corn exports in 2021 to key Taiwanese industries and buyers,
resulting in strong U.S. exports to the market.
The Council’s efforts focused on differentiating U.S. corn from its competitors by sharing timely
market information and the experiences of loyal U.S. corn users with others in the local industry.
Without the Council’s engagement, buyers will not request U.S. origin and will allow the traders
to determine the origin of the grain. Keeping U.S. crop information in front of our customers
throughout the year as they make their buying decisions is critical to ensure that they are always
considering U.S. origin grain.
These activities included:
The Council’s customer servicing efforts helped U.S. corn exports to Taiwan increase from 805
thousand metric tons (31.7 million bushels) in the MY 2019/2020 to 1.726 MMT (67.9 million
bushels) in MY 2020/2021, an increase of 921 TMT (36.2 million bushels) valued at $230 million.
The Council invested $50,000 of MAP funds in corn promotion activities in Taiwan in 2021,
yielding a return on investment (ROI) of $4,600 for every $1 of MAP funds invested.