Pet Food Company Increases Sales Using Food Export’s Market Builder Program

Food Export-Northeast’s Market Builder program helps U.S. suppliers find new distributors or importers for their U.S.-produced products. This one-of-a-kind program offers custom packages designed to each exporter’s needs and provides valuable expert feedback about their product’s potential in new international markets within all industry segments. Market Builder has two components: Market Scan and Rep Finder, which can be purchased together or separately.

In October 2022, Chicken Soup for the Soul, located in Cos Cob, Connecticut, participated in Food Export-Northeast’s Market Builder program where they met a new distributor in South Korea. As a result, they are on track to double their sales to South Korea in 2023 compared to 2022.

As a result of participating in the Market Builder program, the company expanded their exports in South Korea and increased their sales.

Chicken Soup for the Soul is a producer of pet food products that use affordable, high-quality ingredients, and that make premium nutrition accessible to every pet owner.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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EXPORT PRODUCT:

Small or Medium Business Branded Food Products

EXPORT MARKETS:

South Korea

PARTICIPATING ORGANIZATION:

Food Export USA NE

PROGRAM:

Market Access Program - MAP

STATES IMPACTED (Top 3):

Connecticut, Delaware, New Jersey