South Dakota Supplier Uses Branded Program to Exhibit at ANUGA

In 2021, Advanced Sunflower, from Huron, South Dakota, used Food Export-Midwest’s Branded Program to focus on “making more international contacts and increase brand awareness by exhibiting at international trade shows.” Using the Market Access Program (MAP) funded Branded Program through Food Export-Midwest, they were able to defer the costs associated with exhibiting at the ANUGA Show in Germany and promote their sunflower seeds, confection in-shell sunflower seeds, and sunflower kernels.

As a result of the show, Advanced Sunflower is projecting $1,000,000.00 in future sales. The South Dakota Supplier also acquired new/promising leads that they are currently working with to secure export business.

According to Advanced Sunflower, “This was our first year exhibiting at ANUGA and we believe it was a success. We met with many new leads that we find promising. They appeared to be serious buyers and are currently working with them to secure new business. The ability to go out there and promote our brand and products with the help of the Branded Program is also key to our future export success. We were one of the few American Companies exhibiting sunflower seeds out there and it has helped immensely with brand recognition. Thanks to the success we achieved at ANUGA 2021, our company directors decided to also participate in this year’s USA Pavilion at SIAL 2022 in Paris. We will be using the Branded Program yet again to help offset the costs incurred from attending these important shows.”

Advanced Sunflower is a producer of sunflower seed products. They started utilizing Food Export’s Branded Program in 2018 and have also participated in Buyers Missions, webinars, and the Online Product Catalog.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


Food Export Midwest Logo


Small or Medium Business Branded Food Products




Food Export Association of the Midwest USA


Market Access Program - MAP


South Dakota